Concept: THE LAND OF IRRESISTIBLITY
This is the story of a potato and its journey to becoming a Lay’s chip.
It goes through various stages (washing, cutting, cooking, etc.) before gracefully falling inside a pack of chips.
VIsit the site to enjoy the animation:
www.laysarabia.com
www.laysarabia.com
SCENE 1: The Field
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/10425852e3b8a6de6d1640bc_rw_1920.jpg?h=22738d7f695a0d512b6195afc4042844)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/747ba499de79fd89fdf78dc4_rw_1920.jpg?h=04963a07b5ecc2d81255aa9d6f6a96bb)
SCENE 2: Inspection
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/38f3e59e563e40b462070365_rw_1920.jpg?h=be3e850843c7eebc593cc5bccda67655)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/d80b38d0641a3c93c5411939_rw_1920.jpg?h=8c1e3afcf84d0ba4b02aa18e0825303b)
SCENE 3: The Pond
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/20e60b5ec2a20e0d023fb3c7_rw_1920.jpg?h=51822f40862e0a9d867716a6ab9b59be)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/940b827b4844a86803ce5da3_rw_1920.jpg?h=17cd712973acf716842f5fecac5dda79)
previous version
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/6c47a1b52047a7bf1a77d2e6_rw_1920.jpg?h=b5f5503685b7f7a8ce68a1c47f757d51)
SCENE 4: The Barber Shop
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/446af499aa2f705e4a811809_rw_1920.jpg?h=c9e7464cc4cb0eb46cb28a8ec94758ab)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/5f03d47f7b57f49cb16a2749_rw_1920.jpg?h=8467bcefd58724efd113487d1dc04ee8)
SCENE 5: Magic Slicer
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/a25ab9758d333d09d4c4a204_rw_1920.jpg?h=4a7c4147c1ff20ce5aa8f0e82166bd4c)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/a62a54532217abba9204f030_rw_1920.jpg?h=ae1602f49503ad2f17285f5439e777e7)
SCENE 6: Tanning
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/3c64f332630237a541fc4a0f_rw_1920.jpg?h=98189b7fdab1f814925792fda4afc261)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/6fba8246cbfc488107c2b6e0_rw_1920.jpg?h=4093479ab3bde1da78271bcd5d638729)
SCENE 7: Flavoring
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/b4c8ce080a52e292e1a5d459_rw_1920.jpg?h=7b4ddd4f45e00737cc513c3c8613348d)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/4e0dc64a3c75820fe831790b_rw_1920.jpg?h=0b99929adcefa219570f7795b91ef5a2)
8: In The Pack
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/ac4b08d5f79d9bdfacc56ba0_rw_1920.jpg?h=bda183ea918fd19f0ff17ca0e6b6a77e)
layers composite
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/c19ccf249c41cf401e9429b8_rw_1920.jpg?h=ce8ee644d0174bd7e49c2f9f5bf83b8a)
previous version
![](https://cdn.myportfolio.com/2536215c1b4e64e39cb5d88056a83e05/e8964fa9d12c1f0544602f2f_rw_1920.jpg?h=c69fb95ac169d527f16619661fded4e9)
Credits
Agency: Impact BBDO Dubai
Client: Pepsi Co.
Product: Lay's Chips
Agency: Impact BBDO Dubai
Client: Pepsi Co.
Product: Lay's Chips
General Manager: Oussama Gholmieh - Impact BBDO Dubai
Project Manager: Murtuza Ali Talib - Impact BBDO Dubai
Account Manager: Jad Ammouri - Impact BBDO Dubai
Head of Digital: Richard McBeath - Impact BBDO Dubai
Illustrators: Giuseppe Parisi [illustrations], Giacomo Parisi [characters design]